As those of you who live in Silver Lake know, the section of W Silver Lake Dr to Rowena has been closed due to construction for like ever forcing everyone to take the windy backroads. But the city of LA is finally done doing whatever it is they were doing, and getting to Trader Joe’s is now less headachey. Although, once you’re there–bring some Advil. Driving that stretch of Rowena has alerted me to two brand new businesses: The Pilates Bodyshop (which is awesome!) and The Establishment Salon, which officially opens tomorrow, June 15th.
The Establishment is a full service Aveda salon and spa and it will be open for business seven days a week–practically unheard of in the industry where Monday is a mandatory day off. Establishment owners/husband and wife Carly Flynn and Howie Goldklang have owned Establishment’s flagship location in Milwaukee since 2004, and they’re fulfilling a long-term dream by moving back to Los Angeles–their “adventureland”. Howie was cool enough to answer some of Take Sunset’s questions, and he even provided a 20% off code just for Take Sunset readers, so don’t miss that at the end!
Take Sunset: How long have you and Carly been in the hair business?
Howie Goldklang: Carly has been a stylist and makeup artist for 16 years. Before opening our flagship Establishment location in 2004, she was on the floor at Trio (Chicago), Bumble and bumble (NYC) and Rudy’s Barbershop (LA). My salon life starts a bit later–I worked primarily in film and production, but after about 3 years as a salon owner, I went to beauty school so I could get a better understanding of life behind the chair.
TS: Why did you want to open a salon in LA? And specifically, in Silver Lake?
Goldklang: I’m a New Yorker and Carly is from Milwaukee, but we met in LA, so LA has always been our neutral adventureland. Opening Establishment LA stemmed from an idea Carly shared with her roommate from beauty school who is an LA-based stylist. As the new salon project grew, our friend decided to focus on her freelance career, which she is rocking! But the fire was lit for Carly and me to move back to LA and make the salon work. Silver Lake is a perfect fit–it’s unique to LA, everyone seems so multifaceted, fit, energetic, diverse, artistic, and vibrant. It has the street life and subtle energy of NYC and the laid back, neighborhood charm of the Midwest. We couldn’t imagine being anywhere else.
TS: How does The Establishment standout from other salons in the area?
Goldklang: First of all, we’re open 7 days a week! Brunch and salon day on Sundays? Yes! Service Industry Mondays? Yes! Also, we were blown away by the cool, down-to-earth stylists we were able to hire. Their skills were so strong, clean, and creative. And I think our clients will be pleasantly surprised by the accessible, family oriented, laid back vibe of our salon–all while delivering high-end services. And lastly, we’re an Aveda concept salon, so the high quality salon experience will help us stand out, too.
TS: What services do you offer?
Goldklang: We will offer men’s and women’s haircuts and color, full service waxing from brows to Brazilian, Aveda spa facials, makeup application, extensions, product eduction, and rocking out good music.
More of TS’s interview with Howie Goldklang about The Establishment Salon and a 20% off code just for Take Sunset readers, after the break!
TS: Can you talk a bit about the design of the new salon?
Goldklang: You’ve just gotta see it! It’s a Milwaukee story actually–two of Carly’s best friends from high school are both living in LA and have amazing design/building/art careers. We were thrilled that both of them had the time to help us build our new salon home. Derek Kistner of Ink & Wood Inc. (build credits include: Craft Los Angeles, Babycakes NYC) did a custom blueprint that maximized every inch of our space. Stacie Jaye of SJM Fine Art, who did the fine art interior at The Edison, created a commissioned art work on the salon’s walls and did silver leafing at the front of the house. Pop in and check it out!
TS: How do you foresee your clientele?
Goldklang: We picture our clientele being a cross section of Silver Lake–moms with roots, rockers with asymmetrical awesomness, young professionals with expressive color, cool dads who want tight cuts.
TS: Any specials that Take Sunset readers should know about?
Goldklang: We’d like to offer 20% off to all Take Sunset readers all summer long! Just mention TAKE SUNSET when booking through September 1. Also, keep an eye on our social network outlets on Facebook, Twitter, FourSquare and Yelp for other specials.
TS: Great! Thanks, Howie!